WWFYGD is a revolution dedicated to reminding women to regularly make empowered decisions.

The “Fuck Yeah Girl” Philosophy was born in early June 2010.

Like many young women, I have battled addictions, self harm, and depression since my early teen years. During a particularly low point in my life, I found myself in Miami, Florida, visiting my best friend of 15 years. One day as I walked along the beach, a girl whose path crossed mine looked me in the eye and said, “Fuck yeah, Girl!” I’m not sure why she said it, but at that moment, I decided that I wanted that to be the response to everything I do. Thus, “What would fuck yeah girl do?” has become my new - for lack of a better word - mantra.

Whenever I am doubting myself or having a difficult time making a decision in my personal life, I ask myself, “what is the most empowering decision you could make for yourself right now?” Then, I visualize going through with that decision and imagine how free and strong I would feel. I’ve found that this practice is excellent for removing self-doubt and taking my power back.

Anytime we are faced with something in our lives that causes us to doubt or feel negatively about ourselves, a portion of our power, or our energy, is taken away. “What Would Fuck Yeah Girl Do” is a way of taking back your power back when things like this happen. It’s about recognizing that YOU are in charge. It’s about remembering to respect yourself, and knowing that doing so paves the way for others to respect you as well.